With South Carolina's January 21st primary less than 10 days away, all eyes are on the Palmetto state. Rick Santorum saw a rise in search interest after his near-tie in Iowa, but has his position changed after Mitt Romney's win in New Hampshire?

After pulling the latest search data, it appears traffic is tightening across candidates. After Iowa [santorum] had a small surge above all other major GOP candidates. However, the searches are now starting to close up and the ever-Internet-popular Ron Paul now maintains a narrow lead over [santorum] and [romney] in South Carolina searches. The trends also indicate a slight rise in search for [gingrich] in the state.


We will be keeping a close watch over these search trends as candidates continue to crisscross South Carolina, participate in debates, and increase advertising throughout the state. Check back for updated trends as we get closer to primary day in South Carolina.