Access to political information no longer comes from one place - or one screen. In just the four years since the last presidential election, the continued growth of the web and the proliferation of mobile devices has radically transformed when, where, and how voters access political information.
The numbers are in, and savvy political campaigns need to take notice. The rules of reaching voters have changed and new approaches are warranted because:
- More than 80% of eligible voters are online
- Similarly, 83% of mobile phone owners are registered voters
- 1 out of every 3 likely voters in November say that they didn’t watch tv in the past week
- Voters are spending more media time on their mobile devices than newspapers & magazines combined
(Click the infographic below to get a larger version)
If you’re as inspired as we are by some of the data and the implications on your own political campaign, check out the “Four Screens to Victory” site to spark some ideas of your own and see how you can make the web work for your campaign.
Posted by: David Kaufman, Google Politics & Elections Team